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Youth Marketing and Programs

Hold an open house. Invite kids to bring in their coins for counting. Award a scholarship. Those are just three ideas for marketing to youth. Below you'll find many more resources aimed at helping you promote your credit union to several age groups.

Youth Marketing & Programs

Reaching Generation Y
A video* by Brass Media discussing media integration, its impact on Generation Y, and how to reach these young adults. Learn more »
*Please note that you will need Flash 9 installed on your computer to view this link.

Getting Younger Members to Join Credit Union
A presentation by Brass Media CEO Bryan Sims dealing with crafting effective messages for reaching young adults. Learn more »

M3 Money Club for Kids™
The M3 Money Club is the cool way to deliver financial education to kids. The program features two young superheroes, Cash and Violet, and their adventures to stop the Evil Dr. Spendit from stealing all the money in the world. Learn more »

The Elements of Money™ - Youth Marketing. Reinvented.
An all-in-one program utilizing social media, marketing and education to help credit unions reach teens. Features an interactive website, podcast, blog, videos, newsletters, scholarship and marketing campaigns. Learn more »

Teaching Kids About Money
A blog by John Lanza, Chief Mammal at Snigglezoo Entertainment. John is the creator of The Money Mammals Saving Money Is Fun DVD and Saving Money Is Fun Kids Club for Credit Unions nationwide. Learn more »

Reaching Gen X Moms and the Kids They Love
Parents are the #1 source for financial information. So how do you engage mom and dad? Learn More»
The California & Nevada Youth Involvement Network has other webinars available through the California and Nevada Credit Union League for only $50.